Reality - Big Data Games

Reality Games is an up-and-coming gaming studio developing mobile games that use live, real world data. Our game engine takes live data and combines it with familiar game concepts and proven game mechanics to generate highly addictive mobile games. We are not trying to compete with any of the current industry trends, we are creating a new genre of mobile entertainment with games based on real world data.

Our competitive edge is our first mover advantage. We took what we learned while making our first few games to build and improve our game engine, then integrate live data. The results from our first three games was phenomenal, with more than 10,000,000 organic players of our first game, Landlord Real Estate Tycoon. We will continue to develop and launch other games over the first three years of operations, gaining a total of 50,000,000 aggregate players in the next 18 months.

INTENDED IMPACT

Real world data in mobile games offers a number of important benefits. First, we can develop games rapidly because unlike a traditional game there’s no need to develop huge amounts of game content. Second, we we can monetise larger groups of players and at a higher rate than traditional games because players can relate to the content. Third, we think by using a familiar concept, our games can be easily understood by players and will have universal appeal. There is a nostalgia component for the tech savvy and relatively cash rich, and time poor players in their twenties and thirties will buy in because they remember playing these games as a child. As a result, we create an additional emotional connection. Finally, our games are designed to fit in with modern smartphone behaviours. They are designed to be front of mind, but won’t interfere with daily activities. Most smartphone users interact with their phones tens, if not hundreds, of times a day with very short session times. Because our games are data oriented, this behaviour is enough to maximize their enjoyment of these casual games.

GOALS

The primary goal of Reality Games is to add value to multiple segments of the gaming industry. For players, we’re developing engaging and entertaining games. For developers, we’re offering game engine services and we are an aggregator of API’s from different sources. This saves developers time and makes players happy. For everyone else, we are sharing our vision for an ad-free geolocated Big Data Search Engine on bigdots.co

MONETISATION STRATEGY

All games use a free-to-play model. Players are not charged to download and they are given both soft and hard currency (cash and coins) in predetermined amounts as their starter pack. If they run out of either they can buy more with real money on their app store accounts. Our monetisation model is working very well, as our recent game release proves. The games are designed to be easy at the beginning and get progressively more difficult as play continues. Second leg are rewarded video ads. Additional monetization is drawn from licensing the Game Engine. As we are an API shop for game developers, we are granting license to developers to use our API and Game Engine for a fee. 

This works as a freemium model. Basic versions of the platform (where we do not incur a cost) is free for external companies. The free model allows us to gain traction in the market. While an external company requires more complex, rich data and we have to pay for these API’s, we charge external entities for this. The fee is determined by the call volume and by what we are currently paying to our data providers. In time, the more user data we collect and the more we enrich our own data, we become more cost competitive thereby being a ‘go to’ platform for all externals looking to develop games/programmes on our engine. At this point, we realize economies of scale.

We forecast that 2.3 billion gamers across the globe will spend $137.9 billion on games in 2018. This represents an increase of +13.3% from the year before, or $16.2 billion. Digital game revenues will take 91% of the global market with $125.3 billion.

Mobile gaming will continue to be the largest segment following 10 years of double-digit growth since the first iPhone was launched in 2007. In total, mobile revenues will grow +25.5% year on year to reach $70.3 billion. This means that for the first time, more than half of all game revenues will come from the mobile segment. Smartphones will account for 80% of this, or $56.4 billion, with the remaining 20% coming from tablets. Console gaming is the second-largest segment generating $34.6 billion in 2018, while PC games will bring in $32.9 billion.

Mobile Gaming to Be a 100-Billion-Dollar Market by 2021

Within a decade, mobile gaming will grow from the smallest segment in 2012 to a 100-billion-dollar industry in 2021. Remarkably, the rise of mobile gaming has not significantly cannibalized revenues from PC or console gaming markets. In the coming years, mobile game revenue growth will continue to outpace the overall games market, growing to $106.4 billion in 2021. By then, smartphone and tablet games combined will generate 59% of market revenues.