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ASO Specialist

Senior of ASO

We are looking for an outstanding App Store Optimisation Specialist who will increase and improve our presence on both the Apple App Store and Google Play Store. Are you a skilled ASO expert with experience in successfully marketing apps or games in the app stores through organic growth strategies? Are you passionate about games and understand the trends in mobile gaming, app stores, user acquisition, user behavior and monetization? We are looking for an analytically strong ASO Expert who wants to make a direct impact on the growth of the business through state of the art, innovative ASO strategies and techniques. Your mission is to be hands-on in managing the full cycle of our ASO activities.

Requirements

  • Experience in search marketing
  • Organised, detail-oriented and work well independently
  • With knowledge of traditional and modern marketing funnels
  • Knowledge of marketing elements within: traditional and digital marketing, SEO, social media etc.
  • Share best practices and ASO insights regularly with internal teams
  • Wide knowledge of content marketing and search engine marketing
  • Outstanding analytical, proactive and communication skills
  • Design Skills: understanding of user psychology and translating this understanding into effective user experience
  • Knowledge in scope of conversion optimization in mobile applications
  • Understanding of digital acquisition funnel as well as performance tracking techniques

Required Skills

At least 2 years experience in managing a team
Confident in building strategies and processes and have the ability to scale these globally
Data-driven decision maker, with ability to process and present data
English
Knowledge of on- and off-page tactics
Project management
Knowledge of the current Google services and overall search trends

Responsibilities at this position

  • Lead our ASO effort
  • Increase and improve our presence on both the Apple App Store and Google Play Store
  • Constantly keep up-to-speed with frequent App Store changes
  • Suggest improvements
  • Evaluate and apply results of A/B tests
  • Share knowledge with Management team
  • Set an exciting and inspiring direction, truly own the job, set high standards of execution, recruit world-class people, keep them challenged and motivated, and coach and grow them into stars.

Equipment supplied

  • Operating System
    Apple, Linux, Windows
  • Computer
    Workstation, Laptop
  • Monitors
    27" Up to 2

Our perks

Leader's support

Ask for help, give and get feedback, set up goals and develop your skills.

Knowledge sharing

Employee development is key for us!

Fast-paced career

Professional growth opportunities, supported by a performance review process

Devices

You will have the proper resources you need for your work

Beautiful office

Ingenious office space with plenty of room, located in KPT

Flexible hours

Whether you are an early bird or late owl - we get you covered.

Growth budget

Let us know if you need any book or other materials that will help you grow

Remote work

We don't force you to work in our office - you can work from home as well.

Open kitchen

Coffee, juices, fruits, fully stocked fridge and more - come and see ;)

Sport

We regularly play together and you are invited as well!

Team gatherings

Take part in events with pizza, games, snacks with a good company.

Stock option plan

We would like to share our success with you and take part in our ESOP plan.

ASO Specialist

Setup an ASO and SEO strategy to optimize and improve page conversion rates and increase downloads. Develop expertise regarding key App Store specifics and make sure these criteria are being efficiently implemented. Work closely with different teams to ensure App Store criteria are being efficiently implemented. Work closely with the marketing team on SEO for the website and microsites. Increase organic app downloads.

Requirements

  • Understanding of how user funnels work, what KPIs matter and how to impact them
  • Keeping up with new apps and mobile trends
  • Cooperation with a graphic team, translators and native speakers
  • Finding opportunities on the mobile market
  • Openness for trying new ideas
  • Self-reliance allowing to perform assigned tasks
  • Data-Driven Thinking
  • Project management
  • Ability to learn easily about Dynamically Changing Marketing Channels and Growth Platforms

Required Skills

1-2 years of data-oriented marketing experience
English
Technical knowledge about keyword optimization cycle
Knowledge of applying A/B Testing
Analytical skills: knowledge of analytical platforms
Writing skills (SEO oriented)
Deep understanding of how Apple's and Google's algorithms work

Responsibilities at this position

  • Optimize game App Store page conversion
  • Plan, set up, monitor, manage and analyze AB testing
  • Optimize app discovery (Search)
  • Optimize keywords research and store descriptions
  • Evaluate and report key performance metrics
  • Collect data from the ASO and app store tracking tools
  • Analyze organic trends

Equipment supplied

  • Operating System
    Apple, Linux, Windows
  • Computer
    Workstation, Laptop
  • Monitors
    27" Up to 2

Our perks

Leader's support

Ask for help, give and get feedback, set up goals and develop your skills.

Knowledge sharing

Employee development is key for us!

Fast-paced career

Professional growth opportunities, supported by a performance review process

Devices

You will have the proper resources you need for your work

Beautiful office

Ingenious office space with plenty of room, located in KPT

Flexible hours

Whether you are an early bird or late owl - we get you covered.

Growth budget

Let us know if you need any book or other materials that will help you grow

Remote work

We don't force you to work in our office - you can work from home as well.

Open kitchen

Coffee, juices, fruits, fully stocked fridge and more - come and see ;)

Sport

We regularly play together and you are invited as well!

Team gatherings

Take part in events with pizza, games, snacks with a good company.

Stock option plan

We would like to share our success with you and take part in our ESOP plan.

Junior ASO Specialist

You will understand the impact that a strong ASO strategy can have on conversions (and our business) and you will get familiar with the specific differences between the stores. The App Store and Google Play and all their best practices will have no secret for you. You’ll run A/B tests and report on results.

Requirements

  • Passion for mobile market
  • Problem-solving skills
  • Openness and willingness to learn
  • Copywriter soul
  • Ability to work in a team and motivation
  • Emotional intelligence and interpersonal skills
  • Keeping up with new apps and mobile trends
  • Working in accordance with the company's goals
  • Openness for trying new ideas
  • Ability to conduct research

Required Skills

English
Team work

Responsibilities at this position

  • Helping to grow install volume for the Google Play Store and the Apple App Store
  • Working on keywords and organic visibility
  • Working with the Art Team to create and test app store marketing assets
  • Helping to design A/B tests across copy and art

Equipment supplied

  • Operating System
    Apple, Linux, Windows
  • Computer
    Workstation, Laptop
  • Monitors
    27" Up to 2

Our perks

Leader's support

Ask for help, give and get feedback, set up goals and develop your skills.

Knowledge sharing

Employee development is key for us!

Fast-paced career

Professional growth opportunities, supported by a performance review process

Devices

You will have the proper resources you need for your work

Beautiful office

Ingenious office space with plenty of room, located in KPT

Flexible hours

Whether you are an early bird or late owl - we get you covered.

Growth budget

Let us know if you need any book or other materials that will help you grow

Remote work

We don't force you to work in our office - you can work from home as well.

Open kitchen

Coffee, juices, fruits, fully stocked fridge and more - come and see ;)

Sport

We regularly play together and you are invited as well!

Team gatherings

Take part in events with pizza, games, snacks with a good company.

Stock option plan

We would like to share our success with you and take part in our ESOP plan.
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